AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps in the Middle East: Q1 2025 Performance
Explore the performance of the top 5 consumer finance apps in the Middle East on a unified platform during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top consumer finance applications in the Middle East showed varied performance on a unified platform, according to data from Sensor Tower.
STC Bank saw a significant increase in weekly downloads, starting with 6.8K at the beginning of January and peaking at 495.5K in mid-March. Active users mirrored this growth, beginning at 80.5K and reaching over 1.19M by the end of March.
AlRajhi Mobile maintained a strong presence with weekly downloads starting at 137.5K and peaking at 171.2K by late January, before experiencing a gradual decline to 93.2K by the end of the quarter. Its active users remained robust, fluctuating between 14M and 15.6M throughout the period.
D360 Bank experienced an initial surge in weekly downloads, reaching 205.8K in late January, followed by a decline to approximately 59.7K by the end of March. Active users increased steadily, closing the quarter with around 285.7K.
The performance of NEO showed a downward trend in weekly downloads, starting at 169.2K and decreasing to 18.6K by March's end. Active users followed a similar trend, beginning at 283K and reducing to 98.5K.
Lastly, Qi Services had a modest performance with downloads ranging from 355 to 767 weekly. Active users remained relatively stable, hovering around 10K throughout the quarter.
For more detailed insights, visit Sensor Tower's website.
